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[Tutor-Led] Adobe Marketo Engage Business Practitioner Training

Marketing Automation Fundamentals

What is marketing automation & Marketo? (1:44)

Email Marketing Fundamentals

The Marketo User Interface (4:03)
Marketo’s different Program types (1:30)
Basic assets types in Marketo (1:53)
Smart list vs. Static list (3:52)
Understanding Smart Campaigns (2:30)
Cloning in Marketo (1:04)
QUIZ
Assignment

Creating a program in Marketo

Watch how to build an Email Send Program (1:58)
Exploring the control panel (1:10)
Creating an Email (2:46)
Defining our Email Send audience (1:25)
Personalising an email with lead tokens (2:20)
Approve, schedule and send your Email (1:29)
Seeing the results of an Email Send program (1:06)
QUIZ
Assignment

Smart and Static Lists

Creating your Smart List (1:04)
Filters and your Smart List (3:48)
Smart List Logic (4:47)
LEARN: Formatting your data in a spreadsheet
LEARN: List Import to a Static List
QUIZ
Assignment

Smart Campaigns

WATCH: Understanding Marketo Smart Campaigns (13:09)
QUIZ
Assignment

Marketo Forms

Creating a form in Marketo (7:42)
WATCH: Using visibility rules (1:56)
WATCH: Using hidden fields (1:50)
WATCH: Implementing your Marketo form (1:05)
QUIZ
Assignment

Landing Pages

WATCH: Free-form vs Guided Landing Pages (2:43)
Creating a landing page
WATCH: Editing landing page elements (2:13)
WATCH: Editing page meta tags (1:26)
Editing your landing page URL
QUIZ
Assignment

Design Studio

WATCH: Local vs. Global Assets (2:51)
WATCH: Dealing with images and files (2:52)
QUIZ
Assignment

Events and webinars

WATCH: Creating an event in Marketo
WATCH: Setting up Smart Campaigns for event programs (3:26)
WATCH: Creating a trigger campaign (3:14)
Program statuses (1:15)
WATCH: Trigger campaigns for program statuses (1:22)
QUIZ
Assignment

Analytics and reporting

WATCH: Marketo reporting options (1:08)
WATCH: Basic reporting in Marketo (4:56)
Creating a subscription
WATCH: Custom list views (2:44)
QUIZ
Assignment

A/B testing

Using A/B testing in an Email Send program (4:38)
Using A/B testing in other Program types (3:44)
WATCH: A/B testing landing pages in Marketo Engage (3:36)
QUIZ
Assignment

Tokens

WATCH: What are tokens? (3:03)
WATCH: Driving efficiencies and personalisation with Tokens (7:20)
QUIZ
Assignment

Advanced Smart Lists

WATCH: Building exclusion lists (2:49)
WATCH: Categories and Filters (2:26)
WATCH: Using constraints (1:44)
QUIZ
Assignment

Lead detail

LEARN: Using lead detail
LEARN: Mastering Person Actions
QUIZ

Advanced Smart Campaigns

WATCH: How to add Choice (1:53)
WATCH: Manage send frequencies (1:22)
WATCH: Enable pro-active marketing with Triggers (2:07)
WATCH: Request a campaign (5:40)
WATCH: Standardise data with Smart Campaigns (6:23)
QUIZ
Assignment

Advanced Forms

WATCH: Using Mask Input for Standardization y data validation (1:30)
WATCH: Progressive Profiling (1:49)
WATCH: Social Buttons on Marketo forms (1:09)
WATCH: Selecting field type (1:51)
WATCH: Advanced Thank You Pages (1:49)
QUIZ
Assignment

Lead Database

LEARN: Overview of lead database
QUIZ
Assignment

Dynamic Segmentation & Content

LEARN: Creating a segmentation
LEARN: Defining segment rules
LEARN: Utilising dynamic content in an email
QUIZ
Assignment

Marketo and SFDC CRM Sync

WATCH: Sync your Campaign to SFDC CRM (3:05)
QUIZ

Advanced Reporting

LEARN: Person Performance Report
LEARN: Email Performance Report
LEARN: Landing Page Performance Report
QUIZ
Assignment

Certification Prep

Final Assignment
Mock Test 1
Mock Test 2

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What is marketing automation & Marketo?

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