Welcome to the Marketo training course by Algo Academy!

This comprehensive program is designed to equip you with a thorough understanding of Marketo, a leading marketing automation platform. You will not only learn the fundamentals, but also gain hands-on experience through our unique blend of on-demand videos, assignments, walkthroughs, training materials, and live sessions led by certified Marketo experts.

This is the only course that offers practical, hands-on experience within the Marketo platform, making it the perfect opportunity for those looking to kickstart their career in Marketing Automation.

What you'll learn

Upon completion of this course, you will possess the necessary skills to utilise Marketo to design and implement successful marketing campaigns, monitor and evaluate campaign performance, and enhance your overall marketing strategy and execution abilities.

  • Understand the basic concepts and vocabulary of Marketo and Marketing Automation 
  • Automate various types of marketing campaigns such as Events, Webinars, Emails, Nurture, and many more using Marketo smart campaigns
  • Create reports and dashboards to optimise your marketing campaigns
  • Best practice methods for tracking and analysing your campaigns
  • Advanced methods for segmenting your marketing database
  • Create dynamic content using tokens and velocity scripts
  • Troubleshoot common issues in Marketo systems
  • Integrate Marketo with CRM systems such as Salesforce
  • Prepare and practice for the Marketo Certification Exam



How you'll learn

6 Weeks Course

Master Marketo in 6 weeks with our intensive training program. Led by a certified instructor, our program includes live online walkthroughs, video tutorials, quizzes and assignments to ensure you receive a comprehensive and hands-on learning experience.

Mentorship & Live Training

Our team of experienced mentors and instructors will provide you with personalised feedback and support to ensure your success. They will review your weekly quizzes and assignments, offer best practices, and answer any questions you may have to ensure that you have a comprehensive understanding of the course material

Hands-On Practice in Marketo

Experience the full capabilities of Marketo through our exclusive hands-on approach. As a student, you will have access to a live Marketo platform to practice on and complete assignments, allowing you to apply your knowledge in a real-world setting and gain a deeper understanding of the platform's functionality

Certification Preparation

In the final week of our curriculum, students will have the opportunity to prepare for their Marketo Exam. Our program includes practice exam questions and one-on-one support from our experienced mentors to ensure that you are fully equipped and confident to pass the exam on your first attempt