Marketing Automation Fundamentals
Email Marketing Fundamentals
Creating a program in Marketo
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Watch how to build an Email Send Program (1:58)
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Exploring the control panel (1:10)
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Creating an Email (2:46)
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Defining our Email Send audience (1:25)
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Personalising an email with lead tokens (2:20)
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Approve, schedule and send your Email (1:29)
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Seeing the results of an Email Send program (1:06)
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QUIZ
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Assignment
Smart and Static Lists
Smart Campaigns
Marketo Forms
Landing Pages
Design Studio
Events and webinars
Analytics and reporting
A/B testing
Tokens
Advanced Smart Lists
Advanced Smart Campaigns
Advanced Forms
Lead Database
Dynamic Segmentation & Content
Marketo and SFDC CRM Sync
Advanced Reporting
Certification Prep
